The Company's Strategy
Disney's company strategy has been based on delighting their consumers and providing entertainment that gives them an unforgettable experience. The company caters to children as well as the "inner child" of adults. They consistently improve and modernize their services and products to keep their consumers while attracting new ones.
Marketing Strategy
Disney believes in constant advertising both on and offline. As technology became more popular the Disney company took notice and began to advertise on the Internet as well. The company has gained more than 38 million likes on facebook, over one million followers on twitter and well over one million views on YouTube. The Disney company has used the social media platform as a way to connect with their consumers introducing them to new aspects of the company. The company has continuously done intensive research to learn more about their target market in order to grow on a global level. Disney has been committed in staying current with their consumers, providing them with a magical experience.
Competitive Advantage
The Disney company has maintained a product/service differentiation competitive advantage. This company has managed to continually give their consumers a magical experience by either visiting their numerous theme parks or watching their shows and movies. These ventures are not only in the states, Disney has recognized they need to provide their service worldwide so people around the globe can be able to experience the magical experience. This magical experience they have been known to provide has been their competitive advantage.
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