Chapter 3 Ethics & Social Responsibility

Ethical Behavior in the Disney Company
Morals are important rules for people to develop, as well as in a company. These rules separate what is right from wrong in society, it is the foundation of ethical behavior. The Disney company has enforced ethical behavior within their company by training their employers appropriately. The company's standard of business conduct and ethics is provided to all the employees so they have the knowledge to always act ethically and legally. The context in the company's business conduct include; integrity, trust, teamwork, honesty, play by the rules and respect. All of these values are important to maintain a company that shows ethical behavior. I think it is important that Disney enforces ethical behavior to be used by their employers because they are the people that represent the company to consumers and visitors which determine whether or not they will come back.


Ethics in Other Countries

The Disney company has stated they support the ethical production of their merchandise through programs that focus on safety, labor and the environment. Since 1996 Disney has had a Code of Conduct for Manufactures which is designed to be consistent with the core conventions of the International Labour Organization. The organization is a specialized agency that seeks the promotion of social justice and internationally recognized human and labour rights. As Disney expands their theme parks to other countries their challenge will be to maintain their strong ethical value while dealing with different cultures and people.

Disney's Social Responsibility
Corporate social responsibility is the business's concern for society's welfare. The long range best interest of the company and the company's relationship to the society within it operates is what the managers consider. The Disney company has been taking steps to better the world through their business practices. They have made an Eco friendly lifestyle commerical promoting greener lifestyles to help the environment.

As side from their commercial promotion to promote a more Eco friendly lifestyle for the environment, they have also took other measures in their cooperation. The company has  committed to minimize it's overall impact on the environment through various ways such as conserving water, energy and econ systems, minimizing waste and inspiring the public consciousness in the support of environmental sustainability.