What is the Consumer Decision Making Process?
As customers we base our decisions following the consumer-decision making process. This process includes, need recognition, information search, evaluation of alternatives, purchase and postpurchase behavior.
Need Recognition- The first step has the consumer realize whether the need is triggered to either an internal or external stimulus. Internal stimuli relates with hunger and thirst as oppose to external stimuli which deals with recommendations, design and advertisement.
Information Search- After the consumer is able to realize whether it is a need or want they search for information and look for alternatives that will be able to satisfy it.
Evaluation of Alternatives- After the consumer gathers their information they are able to now choose between a set of alternative products and is now ready to make a decision.
Purchase- Consumers will evaluate each alternatives advantages and disadvantages along with the important attributes of the product. When the consumer is buying an expensive item their purchase is often fully planned based upon a lot of information. However some consumers will have an unplanned purchase which is when people buy on impulse. Postpurchase Behavior- This behavior is the certain outcome consumers expect from their purchase.
Disney's Role in the Consumer Decision Making Process
One of the things that the Disney company is most recognized and remembered for is their classic Disney Movies that generations have continue to watch and enjoy. Disney movies have been so popular that they have been re-released in the movie theaters in 3D to give their consumers a more new and advanced way to enjoy their classic movies.
The first stage in the consumer decision making process is the need recognition and for Disney this needs stems from external stimulus through their advertisements and the constant positive reviews from Disney Customers. When advertisements are made to broadcast the more new and exciting take on the original Disney movies the need recognition will occur.
The second stage is the information search. Although Disney's core audience is to children the parents play an important role in this step. When most parents were kids they enjoyed Disney movies themselves and are now able to make Disney movies an alternative for their kids to watch when they are advertised to be re-released.
The next stage is evaluation of alternatives. The Walt Disney company along with their Pixar and Marvel companies are not the only ones marketing to children's movies, one of their competitors include Warner Brothers. When consumers evaluate their alternatives they will consider past experiences and information from outside sources that will set up their criteria in which they choose. An example of this evaluation of alternatives taking place is when Disney's The Lion King 3D was in the movie theaters at the same time as Warner Brother's The Dolphin Tale. Consumers are now faced with different animal children's movie alternatives.
The fourth stage is purchase, when the consumer either research and evaluates their alternatives to make a decision or they make an unplanned purchase based on impulse. Most newly released Disney movies are based on unplanned purchase since the consumer does not know about the film till advertisements and trailers then leading to the customer buying a movie ticket on impulse since no immense research had an affect on this purchase. 
The last stage is postpurchase behavior which is the outcome that the consumer expected from their purchase. According to box office reports The Lion King remained at the top spot for two weeks earning 22.1 million and they also extended their two week only showing in the movie theaters due to consumers reactions. Their newly improved 3D imax version of the Lion King was a success with consumer reactions. 
Disney has taken notice to customer reactions and have released Finding Nemo in 3D which as been successful taking a 2nd place in the box office. Not only has Disney been re-releasing movies in the theater, they have also re-released the high definition blue ray DVD versions of their classic Disney movies which has been successful as well.
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